Mastering Account-Based Marketing for Events in 2026: Personalized Outreach to Land High-Value Attendees
Learn how to boost B2B event attendance with account-based marketing in 2026. Discover how to identify target companies, craft personalized VIP invitations via LinkedIn, email & even direct mail, and align your sales & marketing teams to convert high-value prospects into attendees. Real case examples and data show how personalized outreach and exclusive perks can land the VIP guests your general campaigns are missing. This in-depth guide is your playbook to drive ticket sales from coveted audiences through ABM strategies.