Riding the World Cup Wave: Leveraging Mega-Events for Venue Success in 2026
Millions of fans will flood 2026 World Cup cities – is your venue ready? Discover how to capitalize on mega-events with fan zones, watch parties, sponsor activations & themed shows. Get veteran venue strategies for scheduling, marketing to visiting fans, and handling surging crowds to turn global event mania into record footfall, F&B sales, and lasting success.